Freelance Creative Director
Delivering Impact Through Strategic Design
Deliveroo
Global food delivery platform Deliveroo sought to create a food icon that transcended language and geography to transform how people order and savor food from their favorite restaurants. I orchestrated a revenue-doubling rebrand which you can still see in over 800 locations across 12 countries.
Creative Direction | Photography Art Direction | Creative Management & Team Building
Sipply
Sipply, an AI-driven recommendation engine, simplifies the drink pairing process for meals, enhancing the dining experience. As Creative Director, I tripled user acquisition efficiency, doubled user engagement, and secured partnerships with leading beverage brands.
Design Direction | Art Direction | Branding | Product Design
VinoVoss
Pre-Seed startup that uses AI to inform wine selection and discovery. Joined a 15-member team to launch the iOS and Android app and website. Partnered with the CEO & CTO to design and implement key features including a conversational AI interface to filter and sort 1M+ wines for North American and European markets.
Design Direction | Art Direction | Branding | Product Design
CNaught
CNaught is a tool that makes sustainable investing easy for a discerning B2B audience looking to confidently purchase a diversified, science-backed portfolio of carbon credits. With several competitors in the same space, I led the creative and design direction for CNaught’s updated brand and website, effectively communicating their unique value proposition. This work resulted in a 50% increase in B2B customer acquisition.
Art Direction | Branding | Web Design
Food & Beverage
From detailed shoot planning and on-set art direction to crafting cohesive visual narratives, this collection highlights food-focused art direction projects. Each piece showcases expertise in conceptualizing, styling, and delivering compelling visuals that elevate brand identity across digital and print platforms.
Brand Strategy
Builds impactful brands that connect with audiences through in-depth research, insightful analysis, and innovative creative approaches.
Design Leadership
Develops and mentors high-performing design teams, fostering creativity and delivering measurable business outcomes.
Product Design & Art Direction
Elevates brands through powerful storytelling, unique design experiences, and cohesive messaging, ensuring consistency across all touchpoints, from digital products to marketing campaigns.