Building category-defining brands.
I work with founders and teams to build brands, products, and experiences that define how companies are understood and remembered. My work sits at the intersection of brand and product, helping shape both identity and experience as companies grow.
Over 15 years, I’ve worked across early-stage definition and global scale, where brand and product are built together in real time.
Say hello: courtney@daysstudio.ca
Deliveroo
Deliveroo set out to become a food brand that could transcend language, geography, and the act of ordering itself.
I led the rebrand that reshaped how the company showed up across 12 countries and 800+ locations, during a period where the business doubled in revenue.
Creative Direction | Photography Art Direction | Creative Management & Team Building
Dapper Labs | Games & Entertainment
Built at the edge of culture and emerging technology, where entirely new categories of digital ownership and play were being defined in real time.
From CryptoKitties — the project that brought NFTs into mainstream language — to experimental one-off blockchain experiences like Cheese Wizards, I led creative direction across products that helped define what this space became.
Creative Direction | Design Direction | Design Leadership | Team Building
Sipply
Sipply, an AI-driven recommendation engine, simplifies the drink pairing process for meals, enhancing the dining experience. As Creative Director, I tripled user acquisition efficiency, doubled user engagement, and secured partnerships with leading beverage brands.
Design Direction | Art Direction | Branding | Product Design
VinoVoss
Pre-Seed startup that uses AI to inform wine selection and discovery. Joined a 15-member team to launch the iOS and Android app and website. Partnered with the CEO & CTO to design and implement key features including a conversational AI interface to filter and sort 1M+ wines for North American and European markets.
Design Direction | Art Direction | Branding | Product Design
CNaught
CNaught is a tool that makes sustainable investing easy for a discerning B2B audience looking to confidently purchase a diversified, science-backed portfolio of carbon credits. With several competitors in the same space, I led the creative and design direction for CNaught’s updated brand and website, effectively communicating their unique value proposition. This work resulted in a 50% increase in B2B customer acquisition.
Art Direction | Branding | Web Design