Deliveroo is a leading food delivery platform that has transformed the way people order and enjoy food from their favourite restaurants, operating in over 200 cities across the globe.
Deliveroo
Role
Creative director responsible for driving brand innovation and awareness across traditional and digital channels including OOH/Print/TV/Social/Paid. Hired and led a team of multi-talented creatives and facilitated a close collaboration between Creative & Growth to optimize channels for top performance. Led impactful rebrand to define Deliveroo as the go to food delivery solution in 12 countries and 100 cities.
Led Deliveroo’s successful global rebrand, launched in 100 cities and 12 countries. Customer sentiment and brand awareness increased significantly, a key factor in revenue doubling from $129M to $277M in 1 year.
Built an in-house team of 12 creatives in 6 months, who produced a variety of brand assets (OOH, digital marketing, UI, packaging, uniforms, tradeshow experiences), saving the company $500k+ annually.
Collaborated with the Strategy director to define creative direction for new business initiatives, which contributed to securing an additional $385M in funding within 9 months.
Led workshops and strategic creative sessions with 10 General Marketing Managers. This aligned needs and allowed increased speed of creation and delivery of materials from 12 campaigns/36 weeks, to 4 weeks with one united campaign–saving the company $650k.
Developed a multi-tiered-creative tool kit for the partnership team, including a strategic campaign approach (tone of voice/design system/content strategy) that solidified 3 key partnerships with large national chains.
Created templates and efficient workflows, improving production efficiency by 25%. Saved the business 60k per campaign by hiring and onboarding freelance-production artists vs. outsourcing.
Brand Identity
Replacing a complex logo with an impactful mark.
Deliveroo Rebrand
"Best Visual Identity" award at the Transform Awards
Deliveroo Rebrand
Brand Strategy - Brand Identity - Art Direction - Graphic System - Campaigns - App & Website - Restaurant & Rider Materials -
Completed in partnership with DesignStudio
What People Are Saying
"Deliveroo's rebranding is a smart and refreshing approach that has brought a sense of excitement to the brand. The company's new, bold identity is recognizable and allows it to stand out in a crowded market."
— Business Insider
"Deliveroo’s rebrand is a bold move in the food delivery space. Its playful approach, featuring a new hand-drawn logo and brighter colors, immediately sets the brand apart from its competitors."
— Forbes
